Finishing Touches

Custom Finishes, Stains & Design Enhancements for Your Floors

Every floor we refinish is built to last — but the final look is all about you.

Whether you’re drawn to a timeless matte sheen, the raw beauty of natural wood, or the richness of a deep stain, this is where your vision comes to life. Our finishing systems and design enhancements allow you to personalize the look, feel, and performance of your floors to match your home and lifestyle.

From advanced polyurethane finishes to ultra-matte oils and high-durability ceramic coatings, we offer a range of premium options. Add in wire-brushed textures, custom stains, or the “barely-there” raw wood aesthetic — and you’ve got a floor that’s not just protected, but truly yours.

Custom Stains & Textures

Image of brown, refinished wood floors from above

A beautiful floor starts with the right color and character.

Stain Options

DuraSeal® Stains

A curated range of rich, versatile colors — from warm browns to cool grays — designed to complement any design style. Whether you’re aiming for a soft, natural feel or a bold, dramatic contrast, these stains help us tailor the look of your floors to your exact vision.

Reactive Stains (Rubio Monocoat)


These cutting-edge stains interact with the wood’s natural tannins to create complex, aged color effects. Perfect for European-style tones, organic variation, and a more natural aesthetic.

We can also custom-mix or adjust stain colors to suit your interior design goals.

Premium Texture Options

Image in three showing the before, sanded and finished floor by JAK

Wire-Brushing
Enhances the wood grain by removing softer fibers, creating a tactile, lived-in surface. Also helps minimize the appearance of everyday wear.

Hand Scraping
Adds a reclaimed or rustic character by manually distressing each plank — ideal for traditional or farmhouse-style interiors.

Specialized Sanding Techniques
When refinishing existing floors, we can adjust sanding methods to highlight grain character or achieve a specific tonal result.

Our Three Primary Finish Systems

We help you choose the right system based on your lifestyle, design preferences, and how you live on your floors.

Water-Based Polyurethane Finishes

We exclusively use Berger-Seidle professional-grade finishes — known globally for their performance and environmental standards. These finishes are perfect for families seeking beautiful, durable, and low-maintenance floors.

Four Tiers to Match Your Needs:

  • Economy Tier – Smarthome (1K)
    A cost-effective single-component finish for low-traffic areas or preparing a home for sale.
    Durability: Basic
  • Standard Tier EcoGold (1K)
    A dependable mid-range option offering solid performance and value.
    Durability: Moderate
  • Premium Tier GreenStar (2K)
    A high-performance, commercial-grade finish ideal for busy homes with pets, kids, and daily wear.
    Durability: Excellent | Cure Time: 3–7 Days
  • Fast-Cure Premium CeramicStar (2K)
    Offers all the performance of GreenStar with a rapid 12-hour cure time. Perfect for clients on a tight schedule.
    Durability: Excellent | Cure Time: 12 Hours
  • Design-Focused Premium – NaturalWhite (2K)
    Delivers a low-sheen, raw wood look with ultra-matte elegance. Ideal for Scandinavian, minimalist, or modern spaces.
    Durability: Excellent | Appearance: Natural, Untreated Look
Photo of an old floor with different stain samples added.

Penetrating Oil Finishes – Rubio Monocoat

For clients who prioritize natural materials, rich tones, and easy touch-up maintenance.

  • Zero VOCs and eco-conscious.
  • The color and finish are applied in a single coat.
  • Easy to repair small areas without refinishing the whole floor.
  • Available in a wide range of earthy, modern tones and reactive color options.
Image of medium brown refinished hard wood floors

WearMax Ceramic Coating

A premium upgrade for extreme durability in residential or commercial settings. Integrated into a polyurethane system, this ceramic-infused finish adds unmatched protection.

  • Ceramic bead technology for superior scratch resistance.
  • Ideal for high-traffic areas, commercial spaces, or long-term maintenance plans.
  • Extends the life of your floors and reduces the need for recoating.

Why Customization Matters

Image in four showing a wood floor restoration on a stair landing in the various stages of completion

Choosing the right finish system, stain, and texture is about more than aesthetics — it’s about creating a floor that lives beautifully with you. Whether you want a soft matte tone that feels like raw wood, a rugged finish that stands up to your dog’s nails, or a one-of-a-kind stain that ties your space together — we’ll guide you through every step.

Because at JAK Wood Flooring, we don’t just finish floors.
We craft them to fit your life.